Winning Global Attention: Influence Building & Sustainable Growth for China‑Going‑Global

Build a repeatable influence system across media and creator ecosystems — align narrative, design measurable growth loops, embed crisis hygiene, and ship consistently with the right team model.

A practical session for China‑going‑global brands on building a repeatable influence system: speak in the audience’s language, create measurable loops across media and creator ecosystems, bake crisis hygiene into daily ops, and design the talent and collaboration model to deliver under uncertainty. Subtle focus on leadership, skills, and team cadence.

Key takeaways:

• Narrative fit: reframe messaging for overseas audiences and category context

• Measurable growth loops across media, communities, and creators (earned → owned → paid)

• Crisis hygiene and light‑touch governance that protects speed and trust

• Team design: in‑house vs agency/freelancers, first‑90‑day capability ramp and cadence

• KOL/creator partnerships that turn attention into outcomes, with compliance in mind

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Who should attend:

Marketing, Communications, and Growth leaders at China‑going‑global brands. Regional commercial leaders. PR, social, and community leads. Founders and operator‑advisors.

• Date and time: Thu, Dec 4, 2025, 3:30–4:45 PM GMT+8

• Format: Live webinar on Microsoft Teams